Sensori.Ai reveals the answers applying neuroscience and GenAI to match Brands with Athletes, Celebrities, and Influencers.

NEW ORLEANS, Feb. 7, 2025 /PRNewswire/ — Billions of dollars will be spent by them on marketing—but which brands would benefit the most from Mahomes, Hurts, and Kelce endorsements?

As Super Bowl LIX readies for kick-off, the real choices will be formed by consumers’ nonconscious minds, where neuroscience teaches that 95% of daily decisions are made. Now, Sensori.Ai’s neuroscience-powered GenAi algorithms have opened the window into the nonconscious, and delivered the answers.

Sensori.Ai deployed its highly advanced NeuroAi MasterMatchup™ technology to identify the ideal alignments between Super Bowl superstars and major brands. These alignments are based on how well brand purpose, function, and values resonate deep within the nonconscious with consumers’ perceptions of Patrick Mahomes, Jalen Hurts, and Travis Kelce.

“Consumers hold powerfully formed perceptions of high-profile professional athletes like these Super Bowl superstars, and they develop similarly strong affiliations with brands—both deep inside their nonconscious minds,” said Dr. A. K. Pradeep, Chief Executive Officer of Sensori.Ai. “Conventional research methods cannot extract these nonconscious attitudes and outlooks accurately, but neuroscience principles, combined with the most advanced GenAi algorithms, can. That is what NeuroAi uniquely is, and what it does. For the first time, brand marketers can now know—with scientific certainty—where to invest their dollars for maximum impact and value.”

Sensori.Ai analyzed category-leading consumer brands and assigned scores to each, broken out by sector and gender, reflecting how well-aligned they are with consumers’ views of Mahomes, Hurts, and Kelce. There were notable differences by Category Sector and Gender categories.